Almost every influential person in society can speak persuasively. These leaders have the ability to get other people to act on their ideas. Lawyers, politicians, salespeople are all trained in the power of persuasion.
The purpose of a persuasive presentation is to impact the thought or action of the audience. You either will be trying to convince the audience to change their viewpoints to be in line with your viewpoint or you’ll be calling them to action. Always keep this in mind when you are choosing a persuasive topic.
You first explain your ideas. At the end of your presentation you will ask the audience to take a course of action. This may include buying a product, adopting a new diet, or voting for you.
The preparation of a persuasive presentation like any other presentation depends on the audience. Clearly, a presentation for a hostile audience would be different than a presentation prepared for an audience that generally agrees with your viewpoint.
This is a presentation delivered by creativity expert Sir Ken Robinson. In this persuasive speech, Robinson challenges the way we’re educating our children with a focus on math while not emphasizing the arts.
Robinson’s presentation is persuasive because he:
- makes the audience laugh which makes him endearing – he is not talking “down” to the audience
- educates the audience before he tries to persuade the audience
- uses wonderful stories that are relevant and easy to follow – the stories support his thesis