The Active Voice
Always remember to use the active voice rather than the passive voice. In the active voice the subject does something, whereas in the passive voice something is done to the subject. The active voice will force you to deliver the sentence with more emotion. As we’ve already learned the core of a good presentation is emotion.
Here is an example of the active voice:
“The children lobbed the water balloons from the roof top and howled as the drenched businessmen looked up in confusion.”
This is an example of the passive voice:
“The water balloons were thrown from the roof top only to drench the businessmen.”
Notice how the second sentence sounds weak. If you read aloud the two sentences you will notice the superior power of the active voice. It sounds more interesting and no matter who the speaker, it will be said with more emotion.
Short Snappy Sentences
A common mistake for most speakers, even experienced speakers, is the use of long sentences. Long sentences in the spoken format are boring and increase the probability that the audience will miss the point. The Internet and text messaging has created an audience that is now accustomed to instant messages. You should always aim for short, snappy sentences that will retain the audience’s attention.
Compare the two sentences below:
- “It is clear from the financial analysis prepared in Q3 that if raw materials continue to soar at current levels we will have to raise prices by 20% which ultimately may decrease our market share in several key verticals.”
- “Raw material costs have escalated. We run the risk of losing market share if we increase prices by 20%.”
The first sentence is typical in business presentations. Full of jargon and long winded. The second sentence has “punch” and that comes from the active voice and short sentences.
However, variety is the spice of a presentation. If you exclusively rely on short sentences you will also risk boring your listeners. Mix in some longer sentences.
However, most speakers do not have a problem with too many short sentences. Rather you should look to axe the run on sentences in your presentation.
